For the Slovenske gorice destination we develop a complete cycling product: from field verification through experience-led descriptions to placement on the leading navigation platforms.
Slovenske gorice is one of the first Slovenian destinations to, with our help, fully digitalise its cycling product and place it on the leading global platforms. The offer ranges from family loops among the vineyards to longer road and gravel tours.
In recent years Slovenske gorice has gained new and renewed cycling connections, while its existing routes remained scattered across older printed maps and past projects. What was missing was a single digital offer that would translate the current situation on the ground into a clear and usable experience for different types of cyclists.
In recent years Visit Gorice had invested in renewing and building cycling connections, while the existing routes were collected mainly on older printed maps. Some of the paths therefore no longer matched the current infrastructure, and visitors had no access to verified routes, GPX files and clear information for planning a trip.
A further challenge is the diversity of visitors. Slovenske gorice is not dominated by a single type of cyclist, so it made no sense to design the offer for just one discipline or fitness level.
We reviewed the existing paths, checked them in the field and adapted them to the new infrastructure and the current state of the trails. We added new routes of varying length, difficulty and surface, so that families, recreational cyclists, e-bike users and road and gravel cyclists can all find a suitable starting point.
Every route comes with a clear description, photographs, a GPX file and selected points of interest along the way. The result is a single digital offer that makes it easier for visitors to choose and to explore the destination on their own.
We will also track interest in individual routes after publication. Based on usage and visitor feedback, the offer can be expanded over time and steered towards where the most interest emerges.
All six routes cover the full range of the destination — from town loops to mountain climbs.
